Office Depot sponsored this post on how to make your business stand out, but all thoughts and opinions are my own.
In a world of instant gratification and people always expecting more for less money, small businesses have to work harder to stand out from the huge players in the market. My stance as a small business owner is to not try to copy everything that the big companies do, but instead embrace what makes us unique… our personal touch.
I want each and every one of our customers to know that they are important to us and that is why I am so excited to partner with Office Depot to share Two Ways To Make Your Small Business Stand Out.
How to Make Your Business Stand Out:
1. Details Matter
I am a firm believer in solid branding. Your products and packaging should be recognizable by your customers at first glance. When you are just starting out, this can be as simple as adding customized stickers to a commercially available bag or box. Distinct branding and attention to detail can really set your small business apart from the rest.
It’s really easy to get customized stickers and printed materials from Office Depot’s Workonomy™ printing services. Custom printing can be ordered online, in-store or buy online, pickup in-store. Same day printing and pickup options are available on many items.
2. Follow Up
Following up with customers is one of the biggest things you can do to set yourself apart from the rest. Whenever I am on a call with a client, I always preschedule a follow up email before we even get off the initial call.
My favorite follow-up when I finish work with a client is a hand-written thank you note on a personalized note card.
Taking the time to write a handwritten note is something that not a lot of people do anymore and will really make an impression. The easy structure of a thank you note is:
Thank you so much for giving me the opportunity to work with you on _____ project. Include something personal about the project here. I really enjoyed working with you and hope that we can work together again in the future.
Your Name Here
If you aren’t sure where to get personalized stationery, I ordered mine online from Office Depot and they were delivered within two business days!
I have really come to rely on Office Depot’s Workonomy™ services because they make outsourcing so easy. Here are some of the products/services available through Office Depot’s Workonomy™ print and copy services:
- Custom printables, including posters, menus, invitations or marketing materials
- Personalized calendars and planners to get organized
- Business cards to make your first impression a good one
Office Depot is there to help you with all the tools you need to help your business stand out. Check them out for your printing needs!